Insight Deck
Because Posting Is Not the Finish Line
Most influencer campaigns end with one question:
"So… did this actually work?"
Screenshots don't answer that.
Likes don't explain impact.
Follower counts don't show learning.
The Insight Deck exists to turn influencer activity into business clarity.
Why Most Influencer Reports Fail
Traditional reports usually show:
Total posts
Total likes
Total comments
They don't show:
Which creators actually performed
What content drove attention
Which locations responded
What should be repeated or stopped
The Insight Deck fixes this gap.
What Is the Insight Deck?
The Insight Deck is achwale's post-campaign intelligence report.
It converts every creator action into:
Measurable performance
Clear outcomes
Actionable learnings
It's not a report for filing away. It's a document brands use to decide what to do next.
What the Insight Deck Shows
Campaign Overview
A clear summary of campaign objective, platforms used, total creators activated, and campaign duration. So everyone — founders, CMOs, teams — is aligned on what was executed.
Reach & Engagement Breakdown
Real performance, not inflated numbers: Total reach & impressions, engagement rate, platform-wise performance (Instagram / YouTube), and day-wise activity trends. This shows how the campaign behaved, not just totals.
Creator-Wise Performance
Not all creators perform equally. The Insight Deck shows top performing creators, average vs high-impact profiles, and engagement quality comparison. This helps brands identify repeat-worthy creators, eliminate low-impact ones, and build long-term creator pools.
Location & Zone Insights
For local and regional brands, this is critical. The deck highlights city-wise performance, zone-wise response (East, West, North, South), and areas with highest engagement. This turns influencer marketing into a market intelligence tool.
Content Performance Insights
What worked better? Which creatives, which captions, which CTAs. Brands learn what their audience actually responds to, not what they assume.
Estimated Media Value (EMV)
The Insight Deck translates influencer activity into estimated paid media value and cost vs exposure comparison. So brands understand: 'What would this have cost if we ran ads?' This makes influencer marketing easier to justify internally.
What Brands Gain from the Insight Deck
Confidence in campaign decisions
Clear ROI understanding
Learnings for the next campaign
Data-backed planning
Accountability across execution
Influencer marketing stops being a "test" — and starts becoming strategy.
Who the Insight Deck Is For
Founders reviewing marketing spend
CMOs tracking channel performance
Marketing teams planning future campaigns
Agencies reporting to clients
Anyone who needs clarity, not clutter.
Why achwale's Insight Deck Is Different
Because it's built on:
Verified posts
Tracked timelines
Platform-level data
Real creator behavior
No manual data collection. No selective reporting. Just honest insight.
From Influence to Intelligence
Influencer marketing shouldn't end with applause. It should end with understanding.
The Insight Deck ensures every campaign leaves you smarter than before.
Because the real value isn't just reach. It's learning what actually works.
Build Once. Learn Always.
If your brand wants:
Better future campaigns
Smarter creator selection
Clear reporting for stakeholders
The Insight Deck isn't optional. It's essential.